As one of the most unusual of all contemporary art forms, conceptual art is an art form that finds the ideas or concepts attached to the work taking on much greater importance than visual concerns. The mode, which frequently overlaps with the concept of artistic installations, took on greatest popularity in the 1960s, and went on to inspire and shape the work of artists over the next several decades. Examples include Fred Forest buying a blank space in the newspaper and inviting readers to contribute their own art, and Robert Rauschenberg sending a short note that claimed to be a portrait as his contribution to a gallery exhibit. Artist John Baldessari (b. 1931) helped launch this movement and thus earned a reputation as one of its true harbingers. As produced by Jan Schmidt-Garre, this release profiles Baldessari, his cutting-edge thought patterns, his contributions to the Conceptual Art movement, and his visions of artistic expression per se.