ASX.TV: Aleix Plademunt – “Nada” (2007)

The Nada project is a reflection on the use of words and the invasion of advertising currently taking place in our societies.

We are surrounded by words. They are present in our everyday lives. Messages on advertising billboards, on walls and façades, on shopping bags, cars, buses, underground, lorries, windows, floors, roads, plots of land, television, newspapers… this constant onslaught of messages brings us to a saturation point where words tend to loose their meaning.

The photography project entailed locating these elements, these places invaded by words. The advertisements were covered in site with a white canvas and the word nothing written in the local language. Then the installation was photographed.

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